Leave it to Evangelical hero, NY Jets backup quarterback Tim Tebow, to trademark prayer and profit from it.
Tim Tebow has trademarked “Tebowing”: kneeling on one knee and praying on a football field. Yes, the moneychangers at the Temple have nothing on Tim Tebow: now you have to PAY to PRAY.
I’ve said this before: Tebow is a proven winner in a college football context. But for Tebow, it’s always – ALWAYS – been about him (not Him): his brand, his charity, and his marketing arm (XV Enterprises Limited). Tebow has repeatedly stated publicly that football is merely his stage upon which he gets to promote his real message.
Of course, athletes have been kneeling and praying with head bowed for as long as there has been sports. Leave it to Tim Tebow to patent it.
(And yes, I’ll take the author’s advice and make the joke: Tebow’s marketing arm is better than his actual arm.)