how not to respond as the president of a franchise

Cleveland Cavaliers owner Dan Gilbert

Cleveland Cavaliers owner Dan Gilbert

this will either go down in history as ‘the curse’ of basketball, akin to the curse that followed the trade of babe ruth to the yankees, or, it will be the beginning of an apology tomorrow.

cleveland cavaliers owner dan gilbert has responded to lebron james’ decision to leave for the miami heat.

you must read this. wow!


Dear Cleveland, all of Northeast Ohio and Cleveland Cavaliers supporters wherever you may be tonight;

As you now know, our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier.

This was announced with a several-day, narcissistic, self-promotional build-up culminating with a national TV special of his “decision” unlike anything ever “witnessed” in the history of sports and probably the history of entertainment.

Clearly, this is bitterly disappointing to all of us.

The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you.

There is so much more to tell you about the events of the recent past and our more than exciting future. Over the next several days and weeks, we will be communicating much of that to you.

You simply don’t deserve this kind of cowardly betrayal.

You have given so much and deserve so much more.

In the meantime, I want to make one statement to you tonight: “I personally guarantee that the Cleveland Cavaliers will win an NBA Championship before the self-titled former ‘king’ wins one.”

You can take it to the bank.

If you thought we were motivated before tonight to bring the hardware to Cleveland, I can tell you that this shameful display of selfishness and betrayal by one of our very own has shifted our “motivation” to previously unknown and previously never experienced levels.

Some people think they should go to heaven but NOT have to die to get there.

Sorry, but that’s simply not how it works.

This shocking act of disloyalty from our homegrown “chosen one” sends the exact opposite lesson of what we would want our children to learn. And “who” we would want them to grow up to become.

But the good news is that this heartless and callous action can only serve as the antidote to the so-called “curse” on Cleveland, Ohio.

The self-declared former “King” will be taking the “curse” with him down south. And until he does “right” by Cleveland and Ohio, James (and the town where he plays) will unfortunately own this dreaded spell and bad karma.

Just watch.

Sleep well, Cleveland. Tomorrow is a new and much brighter day…

I PROMISE you that our energy, focus, capital, knowledge and experience will be directed at one thing and one thing only:

DELIVERING YOU the championship you have long deserved and is long overdue…

Dan Gilbert
Majority Owner
Cleveland Cavaliers

6 Responses

  1. Yikes, that is well strongly worded.

  2. I like it. It is honest and sincere. I’m not sure it will win people over, but sometimes you just gotta let loose.

  3. I think it is fantastic. He is telling the world what kind of team he is going to build, and how much work it is going to take. While guaranteeing he will do that work. And if he doesn’t win one, he’ll get fired/bought out – but people already get fired for not winning.

  4. Well…at least he’s not bitter.

  5. What’s worse, he posted it using Comic Sans.

  6. […] now that the Cleveland Cavaliers’ owner has responded, the fans of Cleveland have responded with an ad of their own. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: