The University of California has a new logo. It’s supposed to be better for online icons (especially small ones).
The problem is, it sucks. I mean, it’s really bad. NPR did a story. Even the stylish Lieutenant Governor, Gavin Newsome, thinks it’s bad. HuffPo has a good article and a slide show that depicts some of the fun people have been having with this abomination of a logo.
At first I said: “The new University of California logo is a sad corporate healthcare logo whose yellow toner cartridge ran out. http://bit.ly/RKIVcn #UC”
So as a proud alum (UCLA MA 2007; PhD 2008), I first thought I’d express my displeasure with a simple meme. (I even used Comic Sans to highlight how unprofessional and unscholarly it looks:
But I think I’ve got a better analogy, one that captures the essence of the logo as some form of bad personal hygiene logo:
For those that remember the UC Davis pepper spray incident, I thought this was clever:
Enough said. It’s bad. Logo FAIL! Or to put it in academic terms, rewrite and resubmit.