cleveland fans respond to lebron james’ nike ad

LeBenedict James is quickly learning that history does not remember traitors well. In an effort to improve LeBron’s image (and protect their shoe selling investment), Nike has produced a new ad that is intended to make Mr. James’ decision appear a little less traitorous.

But sports fans do not remember defectors well. Look at Brett Favre and Alex Rodriguez and Roger Clemens – all the best in the business in their respective sports at one time or another, but who left their original teams via free agency after not delivering what they had promised. (Granted Brett Favre won a Super Bowl, but he still tarnished his legacy by playing elsewhere…oh, and by text messaging.)

On the other end of the spectrum, you have Cal Ripkin, Jr., John Elway, Ted Williams, Mike Schmidt, Tim Duncan, Paul Pierce, Mickey Mantle, Kobe Bryant, Magic Johnson, etc.- all who have played their entire careers for the same team and who have been rewarded with loyal fans.

There are, of course, cases like Michael Jordan and Wayne Gretzky, who played with other teams later in their careers, but that was after bringing multiple championships to their original team. LeBron has done no such thing.

So, now that the Cleveland Cavaliers’ owner has responded, the fans of Cleveland have responded with an ad of their own. Enjoy.

(HT: JW)

how not to respond as the president of a franchise

Cleveland Cavaliers owner Dan Gilbert

Cleveland Cavaliers owner Dan Gilbert

this will either go down in history as ‘the curse’ of basketball, akin to the curse that followed the trade of babe ruth to the yankees, or, it will be the beginning of an apology tomorrow.

cleveland cavaliers owner dan gilbert has responded to lebron james’ decision to leave for the miami heat.

you must read this. wow!


Dear Cleveland, all of Northeast Ohio and Cleveland Cavaliers supporters wherever you may be tonight;

As you now know, our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier.

This was announced with a several-day, narcissistic, self-promotional build-up culminating with a national TV special of his “decision” unlike anything ever “witnessed” in the history of sports and probably the history of entertainment.

Clearly, this is bitterly disappointing to all of us.

The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you.

There is so much more to tell you about the events of the recent past and our more than exciting future. Over the next several days and weeks, we will be communicating much of that to you.

You simply don’t deserve this kind of cowardly betrayal.

You have given so much and deserve so much more.

In the meantime, I want to make one statement to you tonight: “I personally guarantee that the Cleveland Cavaliers will win an NBA Championship before the self-titled former ‘king’ wins one.”

You can take it to the bank.

If you thought we were motivated before tonight to bring the hardware to Cleveland, I can tell you that this shameful display of selfishness and betrayal by one of our very own has shifted our “motivation” to previously unknown and previously never experienced levels.

Some people think they should go to heaven but NOT have to die to get there.

Sorry, but that’s simply not how it works.

This shocking act of disloyalty from our homegrown “chosen one” sends the exact opposite lesson of what we would want our children to learn. And “who” we would want them to grow up to become.

But the good news is that this heartless and callous action can only serve as the antidote to the so-called “curse” on Cleveland, Ohio.

The self-declared former “King” will be taking the “curse” with him down south. And until he does “right” by Cleveland and Ohio, James (and the town where he plays) will unfortunately own this dreaded spell and bad karma.

Just watch.

Sleep well, Cleveland. Tomorrow is a new and much brighter day…

I PROMISE you that our energy, focus, capital, knowledge and experience will be directed at one thing and one thing only:

DELIVERING YOU the championship you have long deserved and is long overdue…

Dan Gilbert
Majority Owner
Cleveland Cavaliers

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